Hi! I'm Kaytlyn, your Systems Designer and accountability partner here at Beneficial Studio. It's a pleasure to meet you!
I started my online experience in college in 1997 when I coded my first web page. I loved combining my love of photography with this new medium called "the web." I was fascinated with how people can be influenced through a screen and be encouraged to take action by purchasing or participation.
After graduating with a degree in Web Design and Interactive Media, I worked in a user interaction and management capacity for a variety of companies, from tech startups to print and photography studios. Since launching my own business in 2005, I’ve worked with hundreds of clients, including award-winning bloggers, event producers, artists, retailers, authors and wellness providers. When they were ready to grow their audience from hundreds of readers to hundreds of thousands of them, they found me. It's been an honor to work with them all.
Expanding my education from UX (user experience) design to digital behavior was natural as I took deep dives in conferences, classes and research concerning the psychology and ethics of online platforms. I started consulting my clients on the pros and cons of social media, the measurement of users vs. time usage, algorithms and bias, and how to determine if you are using it all too much. Witnessing the lines blur between real life and screens is equally scary and amazing.
My strengths as a mom of a special needs son swirl around designing systems that are easy for him to understand and achieve, providing easy wins and momentum. My design and project management background also lends to always be curious about how systems can be improved. Nothing is ever perfect, but because of the fluidity of technology and life, the strategies we depend on also need to bend and adapt over time.
Complexity and assumptions don’t serve us. However, listening, compassion and simplicity do. My father – who was a psychologist and woodworker – taught me how to check my numbers twice, take time to sand out the sharp edges, and value quality over quantity. I find those concepts easy to live by.
I feel that although we can be heavily influenced into keeping up with the Joneses, we can still remain in control. Our screens can increase productivity, but we also need to make sure our clients fully understand what we can do for them. We have the power to design our own goals with technology and iterate until it flows with our lifestyles in mind.
Currently I am consulting business owners how to achieve more flow in their businesses. I also help personal clients create flow in their everyday lives.
Looking forward to hearing from you,